BUSINESS BRIEF
The company is a science-first beauty and wellness brand focused on the concept of “beauty from within.” It develops targeted skin, hair, body, and weight-management supplements using clinically researched ingredients and proprietary delivery technologies designed to improve absorption and efficacy.
The brand operates an omni-channel distribution model, combining D2C, online marketplaces, quick commerce, pharmacies, modern trade, and dermatology & wellness clinics, enabling diversified demand capture and strong brand credibility.
Key Highlights:
- Average Order Value (AOV): ~INR 1,600
- Repeat Purchase Rate: ~35%
- LTV : CAC Ratio: ~4.9x
- Clinic Channel Sales: 50,000+ units (FY25)
- Retail & Pharmacy Presence: 300+ outlets
Products & Services
- Skin & pigmentation solutions
- Anti-ageing & collagen support
- Hair fall & hair health
- Weight management
- General wellness supplements
Proposal
Industry
Fast Moving Consumer Goods (FMCG)
Sub Industry
Health & Wellness Products/OTC
Nature of Business
D2C
Sector
Consumer Products / Beauty & Wellness Brand
Location
India
Region
Central
Open For Dilution
14 %
Top Customer
Ask
INR 10 Cr
End use of fund
- Working capital – 25%
- Marketing & brand growth – 30%
- R&D & new product development – 15%
- Team & talent – 12.5%
- Channel expansion – 10%
- IP building – 5%
- Contingency – 2.5%
Business Operation Information
Financial Information |
2025 (in INR Cr) | 2024 (in INR Cr) | 2023 (in INR Cr) |
|---|---|---|---|
Sales |
11 | 7 | . |
EBITDA |
|||
PAT |
N.D |
